Legaliam, an emerging AI legal assistant, faced a powerful but common challenge: ensuring that users not only tried the platform but continued engaging with it. With an early user base of 5,000 people seeking fast and affordable legal support, interaction rates were lower than expected, and many users were not returning after their first session.

Despite offering a unique value proposition—AI-powered legal help and access to real lawyers—Legaliam needed stronger engagement strategies to fully deliver on its mission of simplifying legal support for everyone.

Research: Understanding User Legal Needs

Recognizing that meaningful engagement is essential for trust in legal technology, the Legaliam team conducted in-depth research to understand users’ frustrations, expectations, and behavior patterns.

Through surveys, in-app analytics, and user interviews, Legaliam identified several key gaps:

• Users wanted clearer, more personalized legal guidance

• Many felt overwhelmed navigating legal topics

• Some needed support beyond chat responses, such as reminders or follow-ups

• Users requested smoother onboarding and simpler explanations

These insights shaped the foundation of the platform’s engagement improvements.

Solution: A Smarter, More Human-Centered Legaliam

Using the research insights, Legaliam implemented a comprehensive engagement strategy focused on personalized legal assistance, improved user experience, and proactive support.

1. Personalized Legal Guidance

Legaliam enhanced its AI engine to tailor answers based on the user’s situation, state laws, and question history.
This made every interaction feel more relevant, practical, and trustworthy, encouraging users to return for deeper legal help.

2. Legal Experience Optimization

The interface was redesigned to reduce complexity and guide users effortlessly through:

• Legal Q&A

• Document generation

• Consultations with real lawyers

• Step-by-step legal explanations

Interactive onboarding and simplified navigation helped users quickly understand how to get the legal support they needed.

3. Proactive Legal Support

Legaliam introduced AI-powered follow-ups to help users stay on track with:

• Document preparation

• Deadlines

• Consultation scheduling

• Ongoing legal issues

A smart notification system re-engaged inactive users by reminding them of unfinished tasks or newly available legal tools.

Results: From 5,000 to 50,000 Users in Six Months

The transformation was remarkable.

• User base grew from 5,000 to 50,000

• Engagement rates doubled as users found more value and clarity in the AI responses

• User satisfaction increased, reflected in longer session times and higher return rates

• Churn dropped significantly thanks to proactive follow-ups and improved clarity in legal explanations

Legaliam’s renewed focus on personalization and user experience turned casual visitors into a committed, trusting community.

Conclusion

Legaliam’s rapid growth—from 5,000 to 50,000 users in just six months—shows the powerful impact of understanding user needs in the legal-tech space.

By prioritizing personalized guidance, a user-friendly interface, and proactive legal support, Legaliam not only expanded its user base but also built an engaged ecosystem where people feel empowered, informed, and supported.

This case study highlights a central truth: making legal help simple and human-centered is the key to unlocking long-term success in AI-powered legal services.